Stock hits upper circuit after completing Burger King USA order 

Stock hits upper circuit after completing Burger King USA order 


This microcap marketing company which is into promotional marketing is up 2% as it completed its export order from Burger King USA which is valued at Rs. 4.60 crores approximately and secured a new order from DFM Foods (Crax) amounting to Rs. 1.93 crores approximately in October. 

The Management expects revenue to grow by 60-70% in FY25 which is led by order book, repeat in client orders, and new clients addition. The EBITDA margins are expected to improve by 200 basis points from FY24 which is led by improvement in the scale of operations, share value of added products, and better cost efficiency. 

They also expect a significant order increase which is projected around 3 to 4 times growth in the upcoming 6 to 12 months. 

With a market capitalization of Rs. 171.15 Crores, the shares of Pramara Promotions were trading at Rs. 156 touching the upper circuit of 1.96% from its previous day’s close price of Rs. 153. The stock has outperformed the Nifty and risen around 82% in the past year. 

The company is in the microcap category, and its results are released semi-annually. Their recent FY24 results show revenue from operations increased by 26.80% YoY, from Rs. 50.06 crores in FY23 to Rs. 63.48 crores in FY24. Their net profit increased by 77.13% YoY, from Rs. 2.23 crores in FY23 to Rs. 3.95 crores in FY24. The net profit of FY24 is an all-time high over the years. 

The company is headquartered in Mumbai and they are an established entity for more than 25 years ago, Pramara is one of the promotional marketing agencies that cater to some of the world’s popular brands across different segments. 

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They have experience in trade and consumer premiums, character licensing, and brand partnerships. Pramara is one of India’s largest manufacturers and suppliers of Promotional Merchandise, Promotional toys, Corporate gifts, and more. 

Their know-how helps and helps the companies to promote consumer-brand connections and facilitate their beginning-to-end solutions in Consumer and Trade Premiums, Character Licensing, Brand Partnerships, Gifting Solutions, and Promotional Merchandise. This includes interests in E-commerce Solutions, Loyalty Programs, BTL, Experiential Rewards, and POSM Solutions. 

Pramara also operates on a 40,000 sq. ft. manufacturing facility that produces more than 150 million products annually. They have a daily capacity of 2,50,000 to 4,00,000 items. This facility is certified by some Fortune 500 companies and Qualified Audit for brands like Mondelez, Kellogg’s, Nestlé, Hershey’s, Coco Cola, Pfizer, Unilever, ITC, Marico, JSW, Emami, P&G and others.

They provide global supply chain solutions by offering cost optimization and competitive advantages. The company has received several awards from industry leaders regarding Valuable supplier and best quality supplier. 

According to the company’s segment as of FY24, the revenue is recognized from a single segment which is the manufacturing of plastic products and the supply of promotional products. 

Written by Santhosh

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