Shares of this small-cap stock engaged in the business of selling consumer electronics surged to the upper circuit after its cooler range achieved remarkable success, with 42,000 units ordered in just 7 days and 10,000 units already shipped.
Price Movement
During Wednesday’s trading session, Cellecor Gadgets Ltd’s stock hit a 5 percent upper circuit, rising to Rs.58.70 per share from its previous close of Rs.55.95. Since its listing in October 2023, the stock has delivered over 540 percent in returns.
What happened
Cellecor has entered the cooler market with a new range of high-performance coolers designed for various cooling needs. The product lineup includes a Personal Cooler with a 45L capacity and Desert Coolers in 65L, 80L, 85L, 100L, and 110L capacities.
Within the first seven days of availability, the company secured confirmed advance orders for 42,000 units, facilitated by its manufacturing partners, M/s PG Electroplast Limited and Nobel Moulds Private Limited. Dispatches for 10,000 units have already begun through the company’s extensive distributor network.
The coolers are designed to cater to Indian consumers, offering advanced cooling technology and robust performance for both personal and large-space cooling needs. They are suitable for both households and businesses.
Distribution Network
Cellecor’s extensive distribution network covers 28 states and 2 Union Territories, with over 1,200 distributors and 50,000 retail points, ensuring the widespread availability of its cooler range across India.
The company’s partnership with local manufacturing partners under the ‘Make in India’ initiative highlights its focus on delivering high-quality products while supporting the vision of self-reliance in India’s manufacturing sector.
Cellecor plans to expand its global presence by leveraging its strong product portfolio in regions including Nepal, Africa, the Middle East, Bangladesh, and Sri Lanka.
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Organized Retail Partnership
Partnerships with retail chains like OSIA Hyper Retail, Poojara Telecom, PhoneWale, and others have expanded our market reach, strengthened our brand, and improved the customer in-store experience.
Financial Performance
For the quarter ending September 2024, the company reported revenue from operations of Rs.426 crore, a 103 percent increase from Rs.210 crore in Q2FY24. Net profit for the period stood at Rs.15 crore, reflecting a 114 percent growth compared to Rs.7 crore in the same quarter last year.
About the Company
Cellecor Gadgets Ltd, established in 2020, is an Indian consumer electronics company focused on the procurement, branding, and distribution of various electronic products. These include smart TVs, mobile phones, smart wearables, and accessories like earbuds and chargers, all marketed under the brand name CELLECOR.
Written by – Siddesh S Raskar
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