A leading snack food manufacturer faced a setback when a fire broke out at its Jammu facility on December 30, damaging inventory and infrastructure but causing no casualties. While operations are disrupted, the company has arranged alternative production through third-party units to maintain supply, with insurance coverage safeguarding against losses.
Share Price Movement
The share price of Prataap Snacks Limited reached an intraday low of 2.66 percent to Rs. 1,061.10 per share on Tuesday, an increase from its previous close of Rs. 1,098.70 per share. The market capitalisation now stands at approximately Rs. 2,602 crore as of December 31, 2024.
Share Price Fell: Why?
The company experienced a fire accident on December 30 at its manufacturing unit in Jammu. Fortunately, no one was injured. The fire caused damage to inventories, machinery, the building, and furniture, leading to operational disruptions. To meet the demand from the northern market, third-party units in Hisar and Karnal will handle production. The company has sufficient insurance coverage to address the losses.
Financial Highlights
According to its recent filing, in the quarter ending September 2024, Prataap Snacks’s consolidated revenue from operations has increased by 1.70 percent YOY from Rs. 433.70 crore in Q2 FY24 to Rs. 441.09 crore in Q2 FY25 and increased by 4.66 percent QoQ from Rs. 421.44 crore in Q4 FY24.
The company’s consolidated net profit has declined by 62.77 percent, from Rs. 16.52 crore in Q2 FY24 to Rs. 6.15 crore in Q2 FY25. As compared to the last quarter of 2025, the company’s net profit has decreased by 34.85 percent QoQ from Rs. 9.44 crore.
Market Outlook
The Indian packaged food industry shows strong growth potential, expected to rise from $3.1 trillion (2023) to $5.32 trillion by 2032. The sector benefits from India’s young population, with median age under 30, and increasing affluent consumers projected to reach 100 million by 2027. Growth is driven by urbanisation, changing lifestyles, and convenience preferences. Digital trends, e-commerce, and innovation in packaging technology are reshaping the industry, while the large informal sector presents significant expansion opportunities.
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Shareholding Pattern
As of the September 2024 shareholding pattern, Prataap Snacks Limited is primarily held by the promoters at 59.53 percent, foreign institutional investors hold 6.31 percent, and the public with 25.21 percent.
About Company
Prataap Snacks Limited, based in Indore, Madhya Pradesh, is a leading player in India’s snack industry, founded in 2009. The company, which became public in 2016, is known for its flagship brand Yellow Diamond, offering potato chips, extruded snacks, and traditional Indian namkeens.
Their portfolio also includes kurves, nachos, and sweet treats under brands like Rich Feast and Avadh Snacks. With 14 manufacturing facilities and a vast distribution network, Prataap Snacks reaches 2.2 million retail outlets across India, selling 12 million snack packets daily. Their strategic acquisition of Avadh Snacks enhanced their market presence in Gujarat. Combining traditional flavours with modern production, Prataap Snacks drives innovation and growth, focusing on sustainability and quality.
Written By Fazal Ul Vahab C H
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