The gaming industry in India has witnessed rapid growth, driven by increased smartphone penetration, internet access, and a young, tech-savvy population. Companies like Nazara Technologies and Delta Corp are key players, with Nazara focusing on mobile gaming and esports, while Delta Corp operates online gaming platforms, including poker and rummy. Online game streaming platforms, such as Loco and Rooter, are gaining traction, providing a space for gamers to showcase skills and engage with audiences.
The development of gaming infrastructure, including high-speed internet and cloud gaming, is further accelerating the sector. With investments in esports, game development, and gaming tech, the industry is poised for significant growth. The future outlook is promising, with India set to become a global hub for gaming and esports, attracting both local and international players.
Recent Updates
Nazara Technologies Limited and Open Network for Digital Commerce (ONDC) have teamed up to launch gCommerce, an innovative in-game monetization platform that integrates e-commerce within games. This collaboration aims to tackle a key challenge faced by Indian game developers: low in-app purchase (IAP) conversion rates and underperforming ad revenues. By leveraging India’s booming e-commerce market, gCommerce provides developers with new, scalable revenue streams.
The platform enables game developers to monetize games through an affiliate revenue-sharing model, earning commissions on every successful transaction initiated by players. This strategic integration not only will enhance the gaming experience but also open up a significant opportunity for developers to boost their earnings, positioning both Nazara and ONDC at the forefront of gaming and e-commerce innovation in India.
Share Price
The share price of Nazara Tech Limited is currently trading at Rs. 896, up by 1.67% from the previous close of Rs. 881.95 on November 13, 2024, at 11;41 am. The stock touched an intraday high of Rs. 913, 3.5 % higher from its previous close.
About Nazara Tech Limited
Nazara is India’s only listed gaming and Esports Company, with majority ownership of several leading gaming and esports brands with a presence in India, the US, and other global markets. In esports, Nazara has India’s leading esports platform NODWIN Gaming, and Sportskeeda/Pro Football Network in the sports media space.
Nazara’s offerings in the interactive gaming segment include gamified early learning ecosystems like Kiddopia and Animal Jam, a leading IP-based gaming studio ‘Fusebox’, India’s most popular cricket simulation franchise, World Cricket Championship (WCC), and a wide portfolio of casual games distributed through telco partnerships in many emerging markets.
Additionally, Nazara controls Datawrkz, a digital ad tech company supporting its portfolio companies and external clients with demand-side user acquisition and supply-side ad monetization services.
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About ONDC
Incorporated on 31st December 2021, Open Network for Digital Commerce (ONDC), is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India to create a facilitative model that revolutionizes digital commerce, giving greater thrust to the penetration of retail e-commerce in India.
ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable open networks.
Conclusion
Nazara Technologies has bolstered its market position by partnering with ONDC to launch gCommerce, an innovative in-game monetization platform. The stock has responded positively, rising 3.5% to reach Rs. 913. As India’s only listed gaming company, Nazara continues to expand its portfolio across esports, interactive gaming, and digital advertising, positioning itself to capitalize on India’s booming gaming market.
Written By: Dipangshu Kundu
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