Developers are leveraging NVIDIA’s technologies to empower global brands in delivering hyperpersonalized digital experiences and visual storytelling through advanced product configurators. According to the NVIDIA Technical Blog, integrating NVIDIA Omniverse with OpenUSD and generative AI is enabling solution providers and software developers to create interactive, photorealistic experiences for consumers.

Enhanced Capabilities with OpenUSD

By aggregating CAD-accurate data into OpenUSD, design teams can rapidly supply marketing teams with assets for campaign creation and digital experiences. This integration allows end users to interact with 3D product configurators, toggling options like color, wheel type, or trim in real-time from any angle. Generative AI further enhances personalization by adjusting the surrounding environment to suit different contexts, such as a beach or mountainous backdrop.

Industry Adoption and Benefits

Companies like Katana, SAP, and WPP have developed configurator solutions using this technology, unlocking new possibilities for their clients. For instance, Lotus Tech has built in-house solutions to expedite marketing content creation. Brands are experiencing significant benefits, including up to 40% time savings in content creation and an 18X acceleration in delivering product-accurate content for marketing campaigns.

Building with NVIDIA Omniverse SDKs

Developing product configurators on OpenUSD with NVIDIA Omniverse SDKs and APIs offers a robust portal for incorporating generative AI into applications. NVIDIA NIMs can integrate AI capabilities like text-to-image, text-to-3D, or automatic speech recognition (ASR) for varied use cases, including content creation and chatbots.

Reference Architecture and Developer Roles

To assist developers, NVIDIA has released a Product Configurator Reference Architecture. This guide outlines the core components and roles necessary for building configurator solutions, including:

• Full-stack developer: Uses Omniverse Kit SDK to create custom extensions and applications.
• Platform developer: Manages data support and conversion, ensuring smooth integration with third-party applications.
• Look development: Focuses on the visual aspects, using high-quality assets to create appealing scenes.
• Pipeline support: Optimizes scenes for deployment, improving load times and material efficiency.
• Cloud deployment: Deploys the viewing application to cloud services for global access.
• Web developer: Integrates the Omniverse App Streaming API into client web pages for interactive streaming.
• Delivery platforms: Ensures secure hosting and accessibility across internet-connected platforms.
• End-user interactions: Allows real-time updates and interaction feedback through messaging events.

Getting Started

Developers can start building product configurator tools by downloading the reference architecture and reviewing the OpenUSD Product Configurator Guide. NVIDIA also offers training through the Deep Learning Institute and events like SIGGRAPH, where industry experts share insights and advancements.

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